I NEED SOME SERIOUS BIBTEX HELP - HELP HELP

[Karl Berry]

    **&LATEX C:/pctexv4/MyAgingBook/allrefs.bib

Run bibtex, not latex, on the .bib file.
That is:
  latex yourbook  -> creates yourbook.aux
  bibtex yourbook -> reads yourbook.aux and allrefs.bib, writes yourbook.bbl
  latex yourbook  -> reads yourbook.bbl 

Hope this helps,
karl