{\TeX\Dash After 35 years, still the best solution for modern~publishing} {Kaveh Bazargan and Jagath AR} {\TeX\ is around 35 years old. The engine has remained almost unchanged. Since about 1990, the desktop publishing revolution gradually took the focus away from tags or mark-up in text, but the ubiquitous requirement for \XML\ by publishers has focused attention on mark-up yet again, and \TeX\ has returned as the king of automated pagination. We will discuss and demonstrate the advantages of \TeX\ for pagination of \XML\ over other pagination systems, including: fully automated pagination of \XML\ files; highest typographic quality; production of ``enhanced'' \PDF{}s, not possible by other means; obtaining different \PDF\ styles from a single source.}