{A brief reflection on \TeX{} and end-user needs} {Jennifer Claudio} {\TeX\ attracts users who seek a robust method of creating precise typographic products. However, beginning with the instinct to disambiguate the pronunciation of \TeX\ and \LaTeX, new users often feel daunted by the so-called learning curve of \TeX\ and its relatives. Given time to learn the syntax and experience in troubleshooting errors, many fare well; however, a population exists that would benefit from the use of \TeX\ who have insufficient time or comfort in the field. This presentation describes the following: 1)~personal use of products that have been shared by other members of this \TeX\ user group community; 2)~the quest to recruit new users, abusers, and developers into the \TeX\ community; and 3)~requests for specific end-user products. }