{\catcode`\^=6 \catcode`\#=12 \gdef\PreHatch^1{#^1}}
%%
\def\hyperlabel#1{\special{html:<a name="#1">}\special{html:</a>}}
%%
\def\hyperlink#1#2{\special{html:<a href="\PreHatch{#1}">}#2\special{html:</a>}}
%%

\hbox{}
\vskip5in
\hyperlabel{label}This is page 1.

\vfill\eject

This is page 2.  Let's go to page 1.  \hyperlink{label}{Please click here.}

\end